Joseph‘s Social Media Editor Monica Ainley is one of my favourite new girls to spot at Paris Fashionweek, for one because she is a really lovely and easy-going and well because I just love Joseph’s sporty and chic looks she wears, I go there myself for greatly cut jackets and trousers (being crazy about French style, I just love my double breasted ‘Emmanuelle’ blazer). It was nice to meet Monica outside of fashion week for a change, here she is in some of her Joseph favourites and that cute Céline clutch. I love both looks, and I would really like to own those pyjama-like flowy silk trousers right now, just my thing.
I photographed Monica near the Joseph concept store and showroom in Chelsea, I found that area one of the prettiest during my week in London. The Michelin building in the background makes that street so special, it’s worth to just have a coffee inside the Bibendum cafe and enjoy the Art Deco setting and to then stroll through the Conran shop or the Stella McCartney and Phillip Lim boutiques next door … or to visit the Joseph concept store where you actually find all designers you can dream of.